Monday 30 June 2014

Real media texts-Music Video

I have made a basic analysis on three music videos looking into the various elements included within them. This will help me have an initial idea of how music videos work and what is expected of my own in order for it to look effective. 

Song, artist and genre
Narrative
Settings
Number of shots
Transitions
Representations
Hero-Enrique Iglesias, Pop
Antihero artist and his lover are chased by a group of men who want to kill the artist and succeed in doing so.
Todorov’s 5 stages:
1.       Equilibrium-Man and woman happy together
2.       Disruption-Antagonist men are following them
3.       Recognition-Couple escape and hide
4.       Resolving-Men find them and kill protagonist male
5.       Equilibrium-Antagonist no longer chasing couple
Set in US desert:
-Iconography of US Dollars, Roadside Cafe,
Cadillac style car (typical America)
-Typography of Cafe and Motel on big signs
Around 130
-Cut
-Cross Fade
-Fade to black
Gender:
-Dominant male
-Possessive males (fighting while female stands aside)
Make It Bun Dem-Skrillex, Dubstep
Eviction workers are taking away locals and try to evict a native American father and son from their house but the son uses spiritual rituals to stop them.
1. Equilibrium-natives at their home
2. Disruption-Eviction workers begin evicting locals
3. Recognition-Natives realise this and begin rituals
4. Resolving-Rain dance and eagle spirit used to stop eviction workers from evicting the natives
5. Equilibrium-Eviction workers leave them alone.
USA setting:
-Iconography of typical US neighbourhood, iconic eagle, Native American characters (costume, Rain dance), US flag, Yellow bus.
-Typography of eviction notice informs that they are being evicted,   
Around 140
Cut
Class:
-Upper class seen in formal black/ partly black clothing, presents them as more dominant but negative
Ethnicity:
Ethnic minority in positive light by brighter clothing compared to dark clothing of majority who wear darker clothing.
Biblical-Biffy Clyro, Rock
One of the artists wakes up and goes out of his house causing problems where he goes, he is then hit in the back and he wakes up again and repeats but this time helping and again ends up being hit.
Relate to Lyrics “If you could would you go back to the start? Take any fresh steps or watch it all fall apart again?”
USA setting
-Typography of 50 US dollar note
Around 90
-Cut
-Jump cuts
-Mostly tracking shots on artist
Age:
-Lead singer helps boy out of pool. Presents adults as more powerful than youngsters as they are in need of adult help.
-Singer pushing and breaking stuff, non-stereotypical view of adults being immature.






Wednesday 25 June 2014

Specific Knowlege of music videos

After doing my research I created a second mind map, this time with more specific facts and information about music videos based on what I had learned so far. This will show me what I still need to find out about music videos and what I know now compared to what I knew before.
 
 

Sunday 22 June 2014

Knowledge of music videos

I created a basic mind map to show my knowledge of music videos before making any research on it.