Saturday 8 November 2014

Euphoria magazine advertisement analysis

This is my second magazine advertisement analysis from which I found the colours particularly are very important for highlighting information as well as allowing the viewer to point out the themes and genres of the album. This will come in useful for choosing the colours and positioning of images to my advertisements advantage, particularly when designing.
Text and font
The font size varies across the advertisement to help draw the viewers attention to the most important parts such as the artist's name and the album name which both use the largest font followed by the release date in a smaller font and finally the songs included, downloadable content and websites to visit for further information about the album and artist. The artist and album names have been highlighted using a white colour which contrasts with the dark background better than the yellow used in other text in the advertisement in order to draw the viewers eye towards them more as well. In the smaller text there is a variation between the yellow and white text to point out the most important information of that text for example the song names in the text which says what songs the album includes.
Colour
The dark brown background not only contrasts with the brighter colours in the foreground but also has connotations of casualness, warmth and comfort which combined with the slight red and pink colours in the deep background (which have connotations of love, passion and warmth as well) inform the viewer that the album's music is of a romantic theme. Also the album's name, Euphoria, adds to this.
Images
A whole half of the page is covered by the artist alone which emphasises his importance and showing he is the main artist of the album as well as attracting the attention of fans towards the advertisement. There is also an image of the album to inform the viewer of what it looks like and record company logos in the corner so they know who produced it. These would be useful because if it is a large company, like in this case Universal Music Group, it would be more likely to include good quality mainstream music which commonly people find more appealing.

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