Tuesday 4 November 2014

Analysis of The Heist digipak

 To help me understand how a digipak can be created to aid with the design of my own one I analysed through on myself based on its aesthetics and functionality.
Imagery and colours
The entire cover of the package uses an image resembling a faux reptile skin, relating to one of the album's hit singles "Thrift Shop" which is about buying cheap or fake made objects and clothing from a thrift shop. The dark background helps highlight the lighter images in the foreground.
Text
The font used has a gritty and nostalgic look to it which suggests the album will include songs with a link to the artist personally. It also varies in font based on the main facts from additional information, for example the album's name is in the largest font and stretches over a lot of the front cover to help draw the user's attention to the digipak, whereas the artists' names are in a smaller font just above because they aren't as important as the album title. its golden colour not only contrasts with the dark background to highlight it further but also as a colour, gold connotes richness and power, making the artist and album appear to be more important. No logos are visible over the digipak however the artist name(s), album name, record label, included songs and company credits are displayed on either the front, back or inside covers.
Function
The digipak itself opens simply in a book-like way, with nothing connecting the two sides when closed and made up of one long strip of card which holds the two halves of the case together. The album leaflet slides out the side as it would with a regular plastic CD case.

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